Here are our top property listing tips to help you create an appealing listing that is effective.
Using the Farmgear Agricultural Directory as your commercial property estate agents to list agricultural or rural property can significantly enhance your property’s visibility and connect you with potential buyers, renters, property specialists and your local community.
Property Listing Tips for Joining Farmgear
- Filling out the registration form: be sure to read and follow closely any instructions within the form.
- Give accurate Information: always provide complete and true property information
- Category selection: choose the most appropriate category as this will make it much more likely to help you reach the audience you are targeting.
Write a Compelling Description
- Be concise and clear: this is one of the most important property listing tips when completing the description section, make sure the content gives a clear and concise description of your property. Highlight what makes your property unique and worth buying or renting. Use the editor to add bulleted lists etc.
- Be aware of other form fields: avoid filling the description section with information that is already available in other content fields, for example the property’s disposal method or price.
- Features: Highlight any special features such as a lake, river, or any other uniqueness about the property. This can help attract potential buyers or renters who are looking for something unusual.
- Keywords: use only relevant keywords that people might use to search for properties like yours. This improves your listing’s searchability. See below for more information.
- Spelling and grammar: to many this may not appear to be important. But for those that can spot these types of errors, it can make a listing look unprofessional. Write your content first in software with spell checking such as MS Word or Google Docs. Then copy and paste it into your listing form.
High-Quality Visuals
- Logo: there is a form field for your business or estate agent’s logo. Be sure to upload it for brand recognition. Should your logo not fit the space very well, have it resized or re designed. Small and overly complicated logos rarely look good.
- Professional photographs: the second favourite of our property listing tips is to only upload high-quality images of your property to your gallery. Tidy up before taking pictures, put the toilet seat down if the property includes a bathroom etc. Good visuals should attract more attention and make your listing stand out.
- Videos: add links to your own YouTube channel’s videos. Ideally ones that showcase your property, such as a ‘walk around’. Videos are much more engaging and informative.
Utilise Search Engine Optimisation (SEO) Techniques
- Optimise keywords: use researched SEO keywords in your description section. This helps in improving your ranking within the directory.
- Carry out SEO research: what do people actually search for when looking for properties like yours? Do not guess, there are plenty of free SEO tools that can help you find the best keywords.
- Link building: the Farmgear registration form lets you include links to your own website or an estate agent’s, or a social media profile where the property is advertised.
- Spelling and grammar: search engines may seem ‘all-knowing’ but if your keywords are not spelled correctly or have poor grammar they are less likely to be found.
- No keyword ‘stuffing’: any keywords you use must make good sense within the context of the writing. Just putting lots of keywords in a row, instead of sensible sentences, is no longer tolerated by search engines and will downgrade your listing.
Monitor Performance
- Emails: every Farmgear property listing includes a contact form. Keep an eye on emails you receive via your listing. These can even provide insights into how to improve your listing.
- FAQs: if you keep getting the same questions about the property add the answer to the listing.
Engage with Your Community
- Participate in Friends of Farmgear: Engage with the Farmgear website and your local community through participating in our good causes, competitions, Spotlight Organisations, donations etc. This can lead to greater interest in your property listings.
- Network: Get in touch with other properties listed in the directory. Though do not participate in sending any other listing unsolicited spam*. Networking could lead to property swapping or lower priced estate agent fees if you are using one.
By following these property listing tips, you will create a more compelling and effective listing that maximises the benefits of being listed in the Farmgear Agricultural Directory. Thus, helping to increase your property’s visibility to attract buyers and renters.
