Farmgear Web Design

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Farmgear Web Design

Your New Website Options

With decades of experience and a great team, we are well placed to build your new website for you.

If you are looking for affordability, combined with high quality and function, our templated site options are extremely suitable.

Moreover, we offer ‘add-on’ options to suit very specific industry types.  Which you can read more about below.

If your business’ needs are over and above what our template offer, we also create custom, more complex build websites.

Details on pricing are given below.

Templated Site Features

All our full templated website designs include:

  • transparent pricing
  • a fully mobile friendly and responsive design
  • standard pages; About Us, Contact Us, GDPR Policy, Terms & Conditions
  • two special pages, such as Meet the Team or a gallery
  • initial optimisation for Google ranking for pages and products
  • free SSL certificate as standard giving your site the green padlock icon
  • links to your social media pages
  • hosting on our dedicated server for fast opening pages and consistent bandwidth
  • your business email accounts
  • free training website to practice on safely
  • the ability to add many of our website extra services
  • our client incentive scheme

You will also receive our great business support, making online life a lot easier for you.


The pages on our templated one page websites are:

  • home page with sections for; About Us, Contact Us, Find Us
  • pages for GDPR Policy, Terms & Conditions

Custom Build Site Features

Our custom web design websites are for those that need something even more powerful, exclusive and specific for their business or organisation.

For example specific functions, enhanced eCommerce, a unique design, software integrations and more.

Additionally, we can build you your own machinery manufacturer sales marketplace.

For this type of site we will require a lot of information from you to start with.  We will also need an initial meeting either face to face or via a video call.

Agriculture Machinery Dealers Add-On

Our Expertise

No one knows how to sell farm machinery better than we do.

The agricultural industry is like no other. The challenges faced can be many and unpredictable. Farmgear have positioned themselves as agricultural market experts to help you grow your business and deal with the unexpected.

Farmgear itself was formed in 2004, but our experience and knowledge of the agricultural industry goes way back to 1990. This means we understand your business and its challenges better than anyone else. And our head designer has been building websites since 1999. Our head of IT Support has been providing qualified assistance since 2004.

Since Farmgear agricultural market experts started we have gone on to supply major machinery manufacturers and suppliers. We achieve this by offering a range of innovative online marketing solutions to help them and their dealer network sell more of their new and used machinery, plus their spare parts stock.

In an ever-changing industry, we understand the daily pressures you face in meeting your customer expectations.

As agricultural market experts we have the experience of both the agricultural industry and the internet. And that is why we are the only company who can help you and your business meet the demands of today’s modern farmer and contractor.

We know that your company can face demanding challenges on a daily basis which can affect cashflow including changes to your new sales franchises, money tied up in stock machinery, redundant parts or overstocked parts and having to provide extra support during critical harvest seasons.

So at Farmgear it is all about providing you with the widest choice of solutions available to meet these challenges head on, to free up more of your cash, retain existing customers, reach new customers and provide stability, now and in the future.

Whatever your franchise, we design for all brands

Cash Tied Up In Stock Machinery?

We completely understand the importance of selling your used stock as fast as possible.

Here at Farmgear we specialise in agricultural web design services specifically designed to sell your stocks faster. 

Your local web design company may create a nice looking website, but will not have anything near the skills we have to create a website that actually works for selling your stock.

Selling Stock Online Quickly

Our tried and trusted website package is aimed at dealers who want their website to showcase and sell stocks fast.

Our agricultural machinery dealer add-on also includes:

  • New Sales
  • Machinery for Sale
  • Parts
  • Servicing
  • Delivery Information
  • two extra pages

The extra pages allow you to advertise any other services you offer, such as fabrication, haulage, hire and so on.

This is in addition to all the templated site features.

Farmgear Web Design Agriculture Machinery Websites

Meet Your Customers' Expectations

We understand that you may have a diverse range of customers, from a farmer to a contractor, a smallholder and even a homeowner wanting to buy garden equipment from you.

These customers will expect your business to be able to meet their expectations and at a time that suits their needs. If you do not meet their expectations, you risk losing that customer to a competitor who is prepared to meet them.

Loyalty to a product or a company is being challenged like never before with the ability to quickly access information via the internet and social media.

Your customers have many choices when it comes to buying machinery and parts because of this, so now more than ever is the need to fully engage with your customers and build up strong brand loyalty.

We can give you all the tools you need to do this, to ensure your business is in a position to deal with any challenges however big or small and exceed all your customers expectations.

eCommerce Add-On

Our powerful eCommerce option is aimed at businesses who want to sell their products further afield than their location.

Why wait until your competitors have built an eCommerce website and are successfully selling their products online, when you can be a leader and start selling your products before they do.

Build up your brand loyalty quickly and ensure you give a first class service all the time and your customers will have no reason to buy elsewhere.

The possibilities are endless and you can keep adding more products to grow your eCommerce website whenever you want.

Our clients have had success selling items such as:

  • spare parts
  • gifts
  • garden machinery
  • toys
  • pet food
  • clothing
  • food
  • packing materials
  • and more
Farmgear Web Design eCommerce Websites


If you are new to eCommerce, Farmgear will be with you every step of the way.

Our eCommerce websites use one of the World’s leading eCommerce platforms in WooCommerce to deliver an outstanding easy-to-navigate mobile friendly website that is full of powerful marketing tools.

And with an array of bolt-on features, an eCommerce website from Farmgear will help extend your sales reach and provide your visitors with a superb buying experience when on your site.

An eCommerce design requires careful thought and planning to execute properly.  And with our expertise and guidance, it is a great way of engaging with your customers more and adding an extra revenue stream.

eCommerce will allow your customers to buy from you 24 hours a day from the comfort of their home or workplace,

They are unable to do this from your physical store as you are limited by the geographical area that you can service.

Farmgear Web Design eCommerce Websites

A Note About Shopify

Although we do not build Shopify stores from scratch, if you already have a Shopify store, we can integrate this into your new website for an additional fee.

Farmgear Web Design eCommerce Websites

Attracting New Customers

There will be hundreds of ready-waiting customers out there that will buy your products.

The big question is how can you reach them so that they can buy them from you?

By having an eCommerce website, this will give your company a brilliant shop window for buyers to easily find your products and buy them from you.

Taking our eCommerce package will also enable you to build stronger customer relationships and loyalty.

Especially when taken with a mobile app package.

Whatever you need, we will guide you step-by-step to ensure the whole process is hassle free.

And even when the site is live, our on-going first class support will give you complete peace-of-mind that should anything happen, it will be dealt with swiftly.

Take Bookings Add-On

The bookings add-on option is aimed at businesses who sell bookable services.

Things such as:

  • restaurant tables
  • bed & breakfast
  • holiday home rentals
  • campsite bookings
  • caravan parks
  • equipment hire
  • dog walking parks
  • equestrian pursuits
  • farm parks
  • educational courses
  • and more

Let your customers book reservations, appointments, rentals or more with you at a time convenient for them.

Save your own time by taking bookings automatically via your website.  No need for phone calls and long email conversations as you check your diary manually.

Your bookings appear on a calendar within your website dashboard.

You can set your own prices, availability and more.  Even add bookings yourself manually to ensure no double bookings if you do take a phone call.

Farmgear Web Design Bookings Websites

Showcase Items Add-On

This add-on option is aimed at businesses who need to showcase things such as:

  • job vacancies
  • property for sale
  • land for sale
  • farms for sale
  • stud service
  • and more

Let your site visitors interact with your showcase items.

For example by applying for a job, calling about a property or viewing your stud animals etc.

Farmgear Web Design Showcase Websites

Search Engine Optimisation (SEO)

From our SEO research experience, we have found that the vast majority of agricultural dealer websites are performing poorly on major search engines.

Is your website one of them? If so this can be down to poor SEO.

SEO is vitally important in ensuring you maximise your website and machinery stock visibility on search engines such as Google.  Thereby helping your machinery stocks be found ranking highly, helping to sell them quickly.

Farmgear are SEO experts in selling agricultural machinery stock.  Coupled with our vast experience of the agricultural industry, we can ensure that you stay ahead of your competitors. We will show you how to achieve this.

Additionally, we offer a specialist SEO Research Audit and Strategy Report for companies that want to take their selling to the highest level.

If you are serious about being ahead of your competitors, both in selling stock and other products and services, this report is a vital investment.

Website Design FAQs

Templated websites will save you time and money.

Having one of our fantastically designed templated websites will mean you not only save money, but get your website up and running much quicker.

As the site as already been designed, this means we only need to add the content such as, images, logos, text, graphics, etc.

This will therefore reduce our time to complete, which will save you money and also get your new website ‘live’ much quicker.

The number of email accounts you will have depends on the website package taken.

  • Templated Full Website: 5 email accounts
  • Templated one page website: 1 email accounts
  • Custom website: 10 email accounts


We also offer and Extra called ‘Extra Email Accounts’ if you require more than your free allocation.  Additional email storage can also be purchased.

We also provide bespoke websites.

You don not have to take one of our templated designs and you can have your own bespoke website design.

Of course, as it is not a pre-designed template, the cost will be more than if you were to take a templated design, because we have to design and develop your site from scratch.

To talk to us about a Bespoke website package, please contact us and we will be glad to discuss your requirements in more detail.

There are endless choices of how your new site can look and our experienced design team will ensure you get a website that not only looks stunning, but has all the features you require to suit your business model and is fully optimised to Google.

Why must your website be mobile friendly?

Having a mobile friendly (or responsive) website is a necessity in today’s’ fast paced internet world.

There are many positive reasons that your site should be mobile friendly, but the most important is that your site visitors will expect it and be more likely to visit your site and stay on it.

As more and more people now use their mobile device to view websites (over 60% now browse via their mobile device over traditional devices such as PC’s and laptops), not having a mobile friendly site could be the difference between gaining a new customer or losing potential custom.

Also having a mobile friendly site will improve your ranking on Google, therefore giving your business a more prominent position on search engines and increasing your sites’ visibility, as Google will rank mobile friendly websites higher than non-mobile friendly websites.

We also call these sites ‘responsive’, because the site itself will adapt to suit the screen size it is being viewed on, for a much greater browsing experience for your site visitors.

Speedier websites and a faster browsing experience for your site visitors.

Dedicated hosting means that we use our own server to host your website on.

This allows us configure it to suit the needs of your website and the resources it will need.

This allows us to give much better support, faster opening web pages on your site and configure extras like spam filtering and higher levels of security, etc.

This is opposed to having a ‘shared’ server, which a lot of other web companies use as it is often cheaper.

The downside of having a shared serve, is that you will be sharing your website resources with lots of other websites from other web companies and will have no idea what resources (including bandwidth and disk space) they will need or are using.

For instance, one of the other websites may require lots of traffic and bandwidth at certain times of the day and this can significantly slow your site and web pages down or even mean your website goes down.

Most ‘shared’ servers, even those that claim to be unlimited, often have fair usage policies and limits on bandwidth and disk usage which could mean if your site exceeds either of these it could go down.

Our dedicated server is based in the UK, with 24/7 UK support, 99.99% uptime and constant performance monitoring to ensure your website is available to your customers with the minimal chance of disruption.

Google will start to rank websites with faster loading pages much higher.

Do you know where your current website is hosted or whether it is on a shared server or dedicated server?

Chances are you do not. Why would you? You trust your web company to sort all this and as long as your website is visible, then that is all that matters. Right?

Unfortunately this will soon not be the case, as Google will start to rank websites higher based on their page loading speeds.

This will mean it becomes more crucial to know how your current website is hosted.

By taking one of our website packages, you get a dedicated server as standard and therefore Google will not penalise you or your website.

We have previously used shared hosting as it is much cheaper, but our customers complained bitterly that their websites were slow to load and visitors were complaining how long it would take for web pages to open.

We no longer use shared hosting for any of our sites and our customers have seen increased their visitors and sales enquiries because of this.

Can you afford to have a slow loading website?

Changing your main franchises?

We understand that sometimes there may be a change in one or more of your main franchises.

If this is the case it could mean that your website colour schemes will need to be changed, along with home page images, logo changes and franchised page text.

This is not a problem for you or for us.  At Farmgear we understand that a change to a main franchise is often part of challenges your business is faced with.

Although these changes will be provided by us free of charge, you may decide that it would be a great opportunity for you to think about taking on a whole new design to freshen up your website to reflect this new challenge.

Your site visitors will see straight away that you have taken on a new franchise and that your business has embraced the change, but it’s still ‘business as usual’.

If you do decide to take a new website design, as an existing client, we will give you a 40% discount off the project price.

Your New Mobile App Options

Our Mobile Apps will help increase brand loyalty from your customers.

Whether it’s buying products,  booking an appointment, accommodation or offering a loyalty scheme, mobile apps are a great way to engage with your customers and keep them loyal to your brand.

Our Mobile Apps have been designed to give you all the tools to engage better with your customers and even reward their loyalty.

We can also set up an Apple and Google developer accounts for you, so your customers can download these in confidence from the relevant store. We can also add these links to your website.

Feel free to view the scrollable demo of our own mobile app to the right.

The great features of each package are listed below.


Standard Package

  • header image
  • your logo
  • splash screen image
  • navigation Menu: Users can easily find their way to app content
  • links to your social media pages: Users can quickly visit your social media channels
  • seamless integration with your website: Your website’s content displays within the app
  • eCommerce: Your website’s products display within the app
  • push notifications: Schedule targeted in-app notifications to users
  • directions: In-app map with directions to your location function
  • CMS dashboard: Where you manage your notifications and other features, including statistics and reports

Premium Package

  • as standard
  • restrict content access to logged in users: Set up access restrictions that determine what parts of the app are visible dependent on a user’s logged in status
  • classify app users: Group users so that you can target specific customers with notifications, coupons etc.
  • geo targeting: Target users in specific locations, or by radius
  • SMS notifications: Send up to 1000 text notifications to users a month
  • customer coupons: Create app-wide coupons or target specific users
  • in-app loyalty card: Offer rewards and discounts for repeat business, with time sensitive offers that can be redeemed by a member of staff
  • in-app loyalty club: Give your most loyal customers exclusive benefits, with up to three different levels of privileges
  • chat with customers: Instant messaging service
  • in-app banner adverts: Showcase special offers etc.
  • in-app forms: Use a custom form to capture information from app users, such as appointment requests, customer feedback, etc.

Food & Shopping Delivery Add-On

Benefit from the growing trend to show fresh and locally.

  • as Premium app package
  • local collection or delivery: Sell food products, or items from your shop for collection or local delivery
  • online or offline payment: Take payment within the app or when customers collect or accept delivery
  • define time slots: You set your delivery or collection times to suit your business
  • shop locator for collection

Audio Streaming Add-On

Take advantage of the demand for podcasts and niche radio or video to attract new customers.

  • as Premium app package
  • share your own podcasts
  • broadcast your own live radio station
  • broadcast your own live video show

Mobile Apps FAQs

Better customer engagement:

  • mobile apps offer better personalisation options to the users
  • users can set up preferences
  • apps can track customer engagement
  • they can identify user locations for targeting geo-specific content
  • apps can use the features of a mobile, such as the camera, or GPS location, making the user experience better
  • the device’s features can shorten the time users need for performing tasks within the app
  • and can often boost conversions.
  • apps are able to offer basic content and functionality to users when offline
  • statistics show that people now spend significantly more time using a mobile app that visiting a mobile website


Brand recognition:

  • the increased use of mobile devices means that users will regularly see your mobile app on their device
  • just having the app’s icon in view works as a mini-advertisement for the business
  • additionally, the visible icon helps subconsciously influence a user’s perception of a business
  • although advertising can be ignored, it is found to still make an impression on the user’s mind
  • put your business well ahead of your competitors


Sending notifications to users

  • emails to customers can easily be ignored as part of ‘email overload’
  • in-App and push notifications allow you to message users instantly, and in a non-intrusive way
  • in-app notifications are those that a user will see when they are using the app
  • push notifications, are those that users can receive regardless of whether the app is open or not
  • chat function lets users communicate with you without their contact form entries going into your spam folder

Many companies feel the need to bombard their customers with emails, social media posts and more.

Too many, especially if they are uninteresting, communications can have an adverse effect on your customers’ loyalty.

By using push notifications properly and sparingly you can create the opposite effect.

For example:

  • only send sales pitches a user may genuinely be interested in
  • latest product launches based on a user’s interests
  • competitions a user may genuinely be interested in
  • flash sales
  • stock alerts
  • last minute availability of bookings
  • new/additional loyalty scheme features
  • VIP events
  • business interruption warnings
  • local road closures
  • telephone systems out of action
  • adverse weather conditions in your location
  • mobile devices tend to store app data locally
  • Websites need to use web servers
  • therefore, mobile apps retrieve data more quickly

Your mobile app comes with a full Contend Manager System (CMS).

This allows you, based on your package, to create and view:

  • push notifications
  • in-app banner adverts
  • SMS notifications
  • chat with users
  • geo targeting
  • customer coupons
  • in-app forms
  • directions to your location
  • other in-app content
  • statistics

There are three types of mobile app:

  • iOS native apps can be downloaded and installed from the Apple App Store
  • Android native apps can be downloaded and installed from the Google Play Store
  • Native apps require paid developer accounts in one or both of the above stores
  • Progressive Web App (PWAs) do not need to be put in the above app stores, but can be downloaded via a QR code on your own website, Facebook page, leaflet etc.
  • PWAs give you a faster and more engaging version of your website or eCommerce store
  • PWAs can do most things that native apps can do, such as operate offline, access your camera and microphone, if necessary, GPS, and more
  • All app types come with a CMS
  • Only native apps allow you to send push notifications

Customer Reviews

It is always wise to do a bit of research on a company before deciding whether to work with them or not.

And who better to give Farmgear reviews than our existing clients.

Our Portfolio

To view some of our recent and past projects please visit our portfolio on our sister site Web Design UK

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