Here are our top event listing tips to help you create an appealing paid listing that is effective:
Adding your agricultural or rural events, including farm tours, open days workshops etc. to the Farmgear Agricultural Directory can significantly enhance your event’s visibility and connect you with potential visitors, exhibitors, suppliers, event partners and your local community.
Event Listing Tips for Joining Farmgear
- Filling out the registration form: be sure to read and follow closely any instructions within the form.
- Give accurate Information: always provide complete and true event information
- Category selection: choose the most appropriate top category as this will determine the map marker for your listing. For paid listings, Select only two additional categories genuinely relevant to your event. This will make it much more likely to help you reach the audience you are targeting.
Write a Compelling Description
- Be concise and clear: this is one of the most important event listing tips when completing the ‘About’ section, make sure the content gives a clear and concise description of your event. Highlight what makes your event unique and valuable.
- Be aware of other form fields: avoid filling the ‘About’ section with information that is already available in other content fields, for example the event’s main features or start and end dates.
- Promotions: Highlight any special offers, discounts, or unique services that will be available at the event. This can help attract potential customers who are looking for deals. For example, ‘early bird’ ticket prices.
- Keywords: use only relevant keywords that potential visitors might use to search for events like yours. This improves your listing’s searchability. See below for more information.
- Spelling and grammar: to many this may not appear to be important. But for those that can spot these types of errors, it can make a listing look unprofessional. Write your content first in software with spell checking such as MS Word or Google Docs. Then copy and paste it into your listing form.
High-Quality Visuals
- Logo: there is a form field for your event logo. Be sure to upload it for brand recognition. Should your logo not fit the space very well, have it resized or re designed. Small and overly complicated logos rarely look good.
- Professional Photographs: the second favourite of our event listing tips is to only upload high-quality images of from your past events, features, exhibitors etc. to your gallery. Good visuals should attract more attention and make your listing stand out.
- Videos: add links to your own YouTube channel’s videos. Ideally ones that professionally showcase your event, exhibitors, unique features, premises etc. Videos are much more engaging and informative.
Engaging Content
- Customer Reviews: encourage your event visitors to leave positive reviews on your Farmgear listing. Positive feedback builds trust and credibility, both with people and Google.
- Exhibitors: ask exhibitors for a few words about why they choose to attend your event.
Utilise Search Engine Optimisation (SEO) Techniques
- Optimise keywords: use researched SEO keywords in your ‘About’ section. This helps in improving your ranking within the directory.
- Carry out SEO research: your event’s name is a great keyword, but what else do people actually search for when looking for events like yours? Do not guess, there are plenty of free SEO tools that can help you find the best keywords.
- Link building: the Farmgear registration form lets you include links to your own website and social media profiles. Make use of these options as this not only directs traffic to your site but also improves your overall SEO. Having said that, it is best not to include links to social media channels you do not publish content on.
- Spelling and grammar: search engines may seem ‘all-knowing’ but if your keywords are not spelled correctly or have poor grammar they are less likely to be found.
- No keyword ‘stuffing’: any keywords you use must make good sense within the context of the writing. Just putting lots of keywords in a row, instead of sensible sentences, is no longer tolerated by search engines and will downgrade your listing.
Monitor Performance
- Emails: every Farmgear event listing includes a contact form. Keep an eye on emails you receive via your listing. These can even provide insights into how to improve your listing.
- Feedback: also pay attention to the customer reviews on your listing. Use this information to improve your services and address any concerns.
Engage with Your Community
- Participate in Friends of Farmgear: Engage with the Farmgear website and your local community through participating in our good causes, competitions, Spotlight Organisations, donations etc.
- Network: Get in touch with other events listed in the directory. Though do not participate in sending any other listing unsolicited spam*. Networking can lead to great cooperation, partnerships, referrals and potentially increase your visibility and establish your industry expertise.
By following these event listing tips, you will create a more compelling and effective listing that maximises the benefits of being listed in the Farmgear Agricultural Directory. Thus, helping to increase your event’s visibility, attract new visitors, exhibitors and ultimately make holding the event again worthwhile.
